Question 12: Many have written that the external environment changes very rapidly, often in unpredictable ways. Do you agree? Why or why not? Assuming that the environment does change in unpredictable ways, what relevance does this have for (1) attempting to take a proactive approach and (2) strategy formulation?
Question 8: What are the environmental changes faced by AT&T as described in the case at the beginning of this chapter, and how have these changes affected basic AT&T strategy?
Question 9: What do we mean when we say that strategy formation is situational or contingent in nature? Why is this important to understand?
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